How I learnt to love sales

I hate sales.

I’m one of those people who likes hiding behind a computer screen, not talking to people, staying in the corner.

Sales – that’s those guys in shiny suits with shinier teeth who just keep on at you, over and over again, until you buy their crap, just to shut them up. Right?

And I don’t want to be one of those. No way.

But I’ve come to really enjoy doing sales now. And, like most things, it’s all about your mindset.

You see, the guy in the shiny suit – he’s trying to get money out of you. Here’s a thing, give me your money.

My sales process is the exact other way round. You want to use my services? Sorry – I don’t think we’re a good fit. I don’t want your money

Most of my projects end up being very long term relationships. How we get on, how we communicate, how we explain ourselves to each other is vitally important. More important than my technical abilities, more important than your requirements. If we get the relationship right, we’ll do well together.

So my entire process is designed to test our relationship. Are we going to work well together? And there’s a whole series of stages that give either of us the opportunity to say “actually, this just isn’t for me”.

And when you think about sales like that, it becomes easy.